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Use Keywords in your Resume, Cover Letter, and LinkedIn Profile

First and foremost, pack your resume, cover letter, and LinkedIn profile with buzzwords. Read your target job description carefully and incorporate the main concepts and phrases into your application documents. This strategy also applies to situations where you respond to job ads via any kind of automated system on the potential employer’s or recruiter’s website rather than by sending a good old email. And do try to include both abbreviations and full versions of key concepts, as you never know whether an HR will be typing in “SMM” or “Social Media Manager” in the search field.

Remember to customize the Keywords for each position you apply for.

If you are posting your resume on an employment website, such as Monster.com or Indeed.com, and are targeting several job titles, create a customized version of your profile to match each alternative. That will dramatically improve your chances of being noticed amidst hundreds of your competitors. The keywords for a Project Manager Resume are very different than they are for a Chief Technology Officer Resume. Your resume must have the right keywords in order to make it past the dreaded Applicant Tracking Service (ATS).

SEO for a resume is different than your LinkedIn Profile.

You only need to have the appropriate keyword once on your resume to make it past the ATS systems, but on your LinkedIn Profile, you could have the same word 20 + times in order to make it to page 3 or 4 of the search result as opposed to page 30 or 40. You can use the keywords in the content as well as in your skill section. And remember to update the keywords as your career goals and job search changes. LinkedIn profile SEO is unique and deserves your attention.

Never use a keyword unless it is relevant to your skills and experience.

And finally, take care not to go overboard with optimization and make sure you can back up each and every one of the claims you make on your resume. Some people find it difficult to “brag” about themselves whereas others inflate their skills. Never exaggerate! If you are having trouble finding the perfect balance while still keyword-optimizing your resume, cover letter, and LinkedIn Profile, you may want to consider hiring a Professional Resume and LinkedIn Profile Writing Service.

It is essential in this job market to use all the tools available to get your resume on the top of the pile. Keywords words are used differently in resumes and LinkedIn profiles.  Using SEO can greatly improve your job search by helping HR professionals and recruiters to find you and call you for an interview! If you need assistance with keyword-optimizing your career documents please book a complimentary resume review!

Let us help you land your next position by crafting the best ATS optimized resume or by managing your entire job search. Here’s more information about our Resume Writing Services and Reverse Recruitment Service. Book a call today to speak directly with our CEO and Founder, Arno Markus!

About iCareerSolutions

iCareerSolutions, America’s #1 Executive and Professional Resume Writing Services, Reverse Recruitment, and LinkedIn Profile Development Company. 28X award-winning resume writers deliver professional resumes that get interviews. We have successfully landed our executive clients senior-level leadership positions at companies like Apple, Amazon, EA, Oracle, GM, Google, Facebook, DoJ, Gap, and 2U just to name a few. iCareerSolutions has 200+ 5-star reviews and offers a 60-day interview guarantee. Every resume template created is Applicant Tracking Systems (ATS) compatible and highly customized to meet your unique needs.

Active Members of The National Resume Writers’ Association (NRWA) │ The Professional Association of Resume Writers & Career Coaches (PARW&CC) │ Career Directors International (CDI) │ Career Professionals (CPC) │ Forbes Coaches Council

One of the Top Multi-Award-Winning Resume Writing Services in the country.

Book a complimentary consultation for your Professionally Managed Job Search now!

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Here are some of our Top Resume Testimonials

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“Hi Arno, My sincere thanks to you as I start my new job at Anthem. The resume that iCareerSolutions redid for me landed me this job with 25% increase in base pay. It really helped get my resume to the top of the stack of 200 applicants, out of which 40 video interviews were picked, and 5 were picked for second interviews. I just got the offer and I start July 6th. Thank you for your intervie…
Libby MathaiPrincipal Data Consultant
Arabella I.
From the first phone call to the final drafts of my CV and LinkedIn profile, Arno was energetic, honest and punctual. Above all, Arno has an obvious capacity and depth of knowledge for writing CVs and LinkedIn profile summaries. He took my experience and my skills and turned them into selling points in one document – organized, understandable and interesting. Thank you so much Arno for all your he…
Arabella I.
Kurt Kuyper
Arno Markus and his team are remarkable. Their professionalism, responsiveness, and insights are second to none. Arno has a thorough yet streamlined approach to tailoring resumes that I really appreciate. He challenged me to reflect on my career in ways the really unearthed nuggets of data and stories that best represent my experience and deployable skills. I heartily recommend iCareerSolutions to…
Kurt KuyperSenior Vice President
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Many thanks for your 1st drafts. They definitely are more impactful and executive in presentation and style!
Tomas Faoilean
John Ellison
Arno worked on my CV, LinkedIn profile, Executive Bio, and cover letter. Arno is extremely responsive, has great attention to detail, and produced great written material for me. All of the documents look modern, and I believe will be attention getting.\n\nArno also provided a lot of advice on how I use LinkedIn and the other documents. I very much appreciated his insights and guidance.\n\nI cannot…
John "Jay" EllisonHigher Education Executive
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What is a resume used for – Arno taught me that my resume is not just a list of positions I have held. It helps me in finding the position I am looking for and is a document that assist potential employers see who I am.
Brady Zagami
Pareena Gupta Lawrence
I have had the distinct pleasure to work directly with Arno Markus. Arno has tremendous expertise in helping clients build their LinkedIn profiles, sharpen their resumes and cover letters. He is excellent to work with, very timely in his response, and a consummate professional. I strongly recommend Arno Markus.
Pareena Gupta LawrenceDirector of Academic Affairs
John Ostgard
Arno helped me present myself more effectively in my resume, adding focus and putting my strengths and accomplishments front and center. He’s professional, helpful, and clearly knows what works. I would definitely recommend working with him.
John OstgardVice President
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Arno’s resume writing services have exceeded my expectations. With regards to my resume, Markus performed a fantastic job. My specialty of engineering is typically difficult to explain, yet he did a creative resume. I’m at a loss for words to express my gratitude to Arnos after he helped me stand out from among hundreds of applicants with my Resume. I encourage everyone having trouble landing a ne…
Ashraf ElnasharSoftware Engineer
Raihan Zaidi
I went through a few “experts” in this field before I found Arno. He is very savvy, is a critical thinker and the work he did for me has produced very good results. I highly recommend him for resume and Linked-in re-dos.
Raihan Zaidi

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