Sales Manager Resume Samples and How to Guide

Taking Sales Manager Resumes to the Next Level

Take a glance at our amazing Sales Manager Resume examples and see how we can assist you in writing a stronger resume so you can secure your dream gig or job.

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Sales Manager Resume should include management skills, strong leadership skills, persistence & self-motivation, continuous learning skills, ability to take initiative and business Acumen. Assigning sales territories, setting quotas, mentoring members of her sales team, assigning sales training, developing a sales strategy, and recruiting and firing salespeople are all common responsibilities of a sales manager.

The job market is flooded with highly skilled sales manager candidates, making it difficult to stand out. Understanding what skills for a sales resume are needed, in addition to demonstrated sales experience, is critical. Employers are looking for the best of the best – someone who can contribute to the company’s growth and competitiveness.

Table of Contents

Sales Manager Resume Sample

Sales Manager Resume – Example of a resume written for a manager level rising star in the insurance sales market. This Sales Director resume sample demonstrates this leader’s metrics-driven advancements in sales growth nationwide. We have used graphs to visual demonstrate his “300% Revenue Growth” and “72% customer retention”.

The purpose of a Sales Manager Resume is designed to grab the reader’s attention with the client’s accomplishments and motivate the HR manager to call him to book an interview! For information on our Sales Director Resumes check out our Manager and Professional Resume Service page.

sales manager resume example

Director, Global Business Development Resume Sample

Looking for a resume for Director of Business Development Position? Let us help you land more interviews by helping you create the best resume for you. Book a call today to speak directly with our CEO and Founder, Arno Markus!

How to write Sales Manager Resume

As a sales manager, your resume should showcase your experience, skills, and accomplishments in the field of sales, emphasizing your ability to develop and maintain strong relationships with customers, ensure their satisfaction, and drive revenue growth. Here are a few  steps to help you write an impressive Sales Manager resume.

Select the Right Resume Format

Choosing the right resume format is crucial to presenting your experience and skills effectively. There are three main resume formats to consider:

  • Chronological: This format lists your work experience in reverse chronological order, focusing on your career progression. It is ideal for sales manager with a steady career path in the same industry.
  • Functional: This format emphasizes your skills and achievements rather than your work history. It can be useful for those with career gaps or transitioning to a sales manager role from a different field.
  • Hybrid/Combination: This format combines elements of both chronological and functional formats, highlighting relevant skills and achievements while showcasing your work experience. It is suitable for sales manager with diverse backgrounds and experiences.

Powerful Summary for Sales Manager Resume

A powerful summary for a sales manager resume should be concise, engaging, and tailored to the position. It must emphasize your most significant accomplishments, relevant skills, and experience that showcase your suitability for the role. Here’s a step-by-step guide to writing a compelling summary for your sales manager resume:

  1. Contact Information: At the top of your resume, include your full name, phone number, email address, and LinkedIn profile URL.

  2. Resume Summary or Objective: Write a brief, 2-4 sentence summary or objective statement that highlights your most relevant experience, skills, and career goals. Tailor this section to the specific job you’re applying for.

  3. Work Experience: List your professional experience in reverse chronological order, starting with your most recent job. Include your job title, the company’s name, location, and the dates of your employment.

  4. Education: List your highest level of education, including the degree obtained, the name of the institution, and the year of graduation.

  5. Highlight your Skills: Include a list of relevant hard and soft skills that demonstrate your expertise as a Sales Manager.

  6. Showcase Certifications and Awards: If you have any relevant certifications or awards, list them in this section to showcase your expertise and achievements.

Sales Manager Resume Summary Example

Results-driven Sales Manager with over [number] years of experience in the [industry] industry, seeking to leverage proven leadership, strategic planning, and team building skills to drive sales growth at [company name]. Adept at training and developing sales teams with a hands-on approach and the ability to motivate and inspire team members.

Showcase Your Core Competencies

To showcase core competencies in a sales manager resume, create a dedicated section that highlights your most relevant skills and expertise. This section should be easy to scan and tailored to the specific position you are applying for. Here’s how to effectively showcase your core competencies:

  1. Review the job description: Carefully read the job description to identify the most important skills and expertise the employer is seeking. Make a list of these requirements to ensure you address them in your core competencies section.

  2. Choose 10-15 relevant competencies: Select the most pertinent skills from your list that align with the job requirements and demonstrate your ability to excel in the sales manager role. These should include a mix of hard and soft skills that showcase your leadership abilities, strategic thinking, and industry-specific knowledge.

  3. Organize your competencies: Arrange your core competencies logically for a balanced appearance. This will help recruiters quickly scan the section and identify your most relevant skills.
  4. Tailor to the position: Remember to customize your core competencies for each sales manager position you apply for, emphasizing the skills and expertise that are most relevant to that specific role. Here are some relevant skills to a sales manager resume:
  • Sales Planning
  • Sales Forecasting
  • Budget Management
  • Leadership
  • Coaching
  • Team Building
  • Negotiation
  • Decision Making
  • Problem Solving
  • Presentation Skills
  • Customer Relationship Management
  • Revenue Generation
  • Strategic Thinking
  • Market Research
  • Marketing Strategy
  • Communication
  • Active Listening
  • Emotional Intelligence
  • Analytical Thinking
  • Time Management
  • Sales Funnel Management
  • Customer Retention
  • Customer Acquisition
  • Upselling
  • Cross-Selling
  • Account Management
  • Competitive Analysis
  • Product Knowledge
  • Performance Management
  • Training & Development
  • Conflict Resolution
  • Business Development
  • Relationship Building
  • Pricing Strategy
  • Critical Thinking
  • Adaptability
  • Resilience
  • Motivation
  • Collaboration
  • Delegation
  • Networking
  • Technical Sales
  • Organizational Skills
  • Business Acumen
  • Contract Negotiation
  • Sales Operations
  • Sales Techniques
  • Territory Management
  • Sales Reporting
  • Data Analysis
  • B2B Sales
  • B2C Sales
  • Channel Sales
  • Direct Sales
  • Creativity
  • Stress Management
  • Closing Skills
  • IT Skills
  • Microsoft Office Skills
  • CRM Software (like Salesforce)
  • Prospecting Skills
  • Social Media for Sales
  • Online Marketing
  • Email Marketing
  • Multitasking
  • Public Speaking
  • Influencing Skills
  • Empathy
  • Industry Knowledge
  • Pipeline Management
  • Resource Allocation
  • Risk Management
  • Cold Calling
  • Follow-Up Skills
  • Lead Generation
  • Customer Service
  • Interpersonal Skills
  • Strategic Planning
  • Ethics
  • Flexibility
  • Detail Orientation
  • Innovation
  • Self-Motivation
  • Patience
  • People Management
  • Product Demonstration
  • Writing Skills
  • Process Improvement
  • Data-Driven Decision Making
  • Performance Metrics
  • Project Management
  • Consistency
  • Building Trust
  • Decision-making
  • Cross-functional Collaboration
  • Positive Attitude
  • Persistence
  • Financial Acumen
  • Self-Confidence
  • Understanding Buyer Behavior

Detail Your Work Experience

Listing your experience on a sales manager resume is crucial. For each position, include the job title, company name, location, and the dates you held the position (month and year). Ensure consistency in formatting throughout this section. Present your experience using 3-5 bullet points for each position. This format makes your resume easy to read and helps recruiters quickly identify your key accomplishments. Here is an example of how to list experience section on sales manager resume:

Sales Manager | Company Name, Location | Month, Year – Present

  • Developed and implemented a strategic sales plan that expanded the company’s customer base and ensured its strong presence in the market.
  • Achieved growth and hit sales targets by successfully managing the sales team.
  • Designed and implemented a strategic business plan that expanded the company’s customer base.
  • Recruited, objectives set, coached and monitored performance of sales representatives.
  • Built and promoted strong, long-lasting customer relationships by partnering with them and understanding their needs.

Senior Sales Representative | Company Name, Location | Month, Year – Month, Year

  • Achieved annual sales targets consistently.
  • Managed key accounts and developed long-term relationships with clients.
  • Led negotiations and closed deals effectively, ensuring a high rate of customer satisfaction and repeat business.
  • Conducted market research to identify new opportunities and engaged with executives to establish strategies for pursuing those new opportunities.
  • Created and presented regular performance reports for executives and senior management.

Highlight Your Education and Professional Development

List your degrees and relevant certifications, starting with the highest level of education. If you have participated in professional development programs or workshops, include them as well. We’ve included example of Education and Certification Section below:


Bachelor’s Degree in Business Administration University of California, Los Angeles, CA (2011 – 2015)

Certified Professional Sales Person (CPSP) | National Association of Sales Professionals | Date

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