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Use Keywords in your Resume, Cover Letter, and LinkedIn Profile

First and foremost, pack your resume, cover letter, and LinkedIn profile with buzzwords. Read your target job description carefully and incorporate the main concepts and phrases into your application documents. This strategy also applies to situations where you respond to job ads via any kind of automated system on the potential employer’s or recruiter’s website rather than by sending a good old email. And do try to include both abbreviations and full versions of key concepts, as you never know whether an HR will be typing in “SMM” or “Social Media Manager” in the search field.

Remember to customize the Keywords for each position you apply for.

If you are posting your resume on an employment website, such as Monster.com or Indeed.com, and are targeting several job titles, create a customized version of your profile to match each alternative. That will dramatically improve your chances of being noticed amidst hundreds of your competitors. The keywords for a Project Manager Resume are very different than they are for a Chief Technology Officer Resume. Your resume must have the right keywords in order to make it past the dreaded Applicant Tracking Service (ATS).

SEO for a resume is different than your LinkedIn Profile.

You only need to have the appropriate keyword once on your resume to make it past the ATS systems, but on your LinkedIn Profile, you could have the same word 20 + times in order to make it to page 3 or 4 of the search result as opposed to page 30 or 40. You can use the keywords in the content as well as in your skill section. And remember to update the keywords as your career goals and job search changes. LinkedIn profile SEO is unique and deserves your attention.

Never use a keyword unless it is relevant to your skills and experience.

And finally, take care not to go overboard with optimization and make sure you can back up each and every one of the claims you make on your resume. Some people find it difficult to “brag” about themselves whereas others inflate their skills. Never exaggerate! If you are having trouble finding the perfect balance while still keyword-optimizing your resume, cover letter, and LinkedIn Profile, you may want to consider hiring a Professional Resume and LinkedIn Profile Writing Service.

It is essential in this job market to use all the tools available to get your resume on the top of the pile. Keywords words are used differently in resumes and LinkedIn profiles.  Using SEO can greatly improve your job search by helping HR professionals and recruiters to find you and call you for an interview! If you need assistance with keyword-optimizing your career documents please book a complimentary resume review!

Let us help you land your next position by crafting the best ATS optimized resume or by managing your entire job search. Here’s more information about our Resume Writing Services and Reverse Recruitment Service. Book a call today to speak directly with our CEO and Founder, Arno Markus!

About iCareerSolutions

iCareerSolutions, America’s #1 Executive and Professional Resume Writing Services, Reverse Recruitment, and LinkedIn Profile Development Company. 28X award-winning resume writers deliver professional resumes that get interviews. We have successfully landed our executive clients senior-level leadership positions at companies like Apple, Amazon, EA, Oracle, GM, Google, Facebook, DoJ, Gap, and 2U just to name a few. iCareerSolutions has 200+ 5-star reviews and offers a 60-day interview guarantee. Every resume template created is Applicant Tracking Systems (ATS) compatible and highly customized to meet your unique needs.

Active Members of The National Resume Writers’ Association (NRWA) │ The Professional Association of Resume Writers & Career Coaches (PARW&CC) │ Career Directors International (CDI) │ Career Professionals (CPC) │ Forbes Coaches Council

One of the Top Multi-Award-Winning Resume Writing Services in the country.

Book a complimentary consultation for your Professionally Managed Job Search now!

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Here are some of our Top Resume Testimonials

Mark Blais
I needed help recreating a new resume for my job search, as a Director of IT. I narrowed down my search to only 2 other candidate companies but went with Arno due to his background in IT recruiting his numerous awards in resume writing, and his industry experience. His approach was professional and focused. He was very good at explaining how and why we approached the project in the manner we did, …
Mark BlaisHead of Operations
Christopher McMahon
I have to be honest, you make my career sound pretty impactful.  Trust me, I always have believed it was but you were able to convey it well!
Christopher McMahonGlobal Security & Risk Management Executive
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Arno took the time to dig in and really understand who I was and where I wanted to take my career. I left with a resume that was of the highest quality and am confident that this resume will get me to the interview table.
Clay DeLoach
Women in black dress
Hi Arno,  I just wanted to thank you. I finally got a job that fits what I bc want and my resume drove the whole thing. The interview was practically a formality. Thank you for believing in me and helping me tremendously!! Take Care!
Melissa VoelkerSenior Project Manager at Morgan Stanley
Steve Harriman
Strategic insights in how to position yourself in the marketplace Arno’s approach and methodology is second to none. Attention detail. Asked all the right questions which resulted in a truly awesome resume and cover letter. I have used Arno for several years and will continue to work with him whenever I am in the market for a change in careers.
Steve HarrimanSales Leader
Vanessa Dos Santos Oliveira
Arno Markus Certified Professional Résumé Writer Arno and his team helped me write a concise, engaging, and on-target resume. I also had the opportunity to gain long-lasting experience by employing proven strategies to secure a job through his 1:1 Coaching session.
Accountant
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I would strongly recommend Arno Markus. I came across his name on LinkedIn and his credentials caught my attention. I decided to give him a try and was impressed right away with his ability to listen, understand my situation and help. His level of industry knowledge, communication skills and end-product output impressed me tremendously. Looking forward to working with Arno in the future. If you hi…
Oksana PoznakVice President
Chris Armstrong
His work speaks for itself when multiple recruiters tell you it’s the best resume they’ve ever seen. Yes multiple. Choice is is easy, get him on your team! His work speaks for itself when multiple recruiters tell you it’s the best resume they’ve ever seen. Yes multiple. Choice is is easy, get him on your team!
Chris ArmstrongFacility Administrator
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“Hi Arno, My sincere thanks to you as I start my new job at Anthem. The resume that iCareerSolutions redid for me landed me this job with 25% increase in base pay. It really helped get my resume to the top of the stack of 200 applicants, out of which 40 video interviews were picked, and 5 were picked for second interviews. I just got the offer and I start July 6th. Thank you for your intervie…
Libby MathaiPrincipal Data Consultant
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Amazing Experience with Arno Markus I researched and solicited recommendations from friends and business peers. I received a recommendation from a trusted friend to hire Arno Markus at iCareerSolutions to write my resume. I made the decision to lean into the experience of working with Arno. It’s something I do not regret. He was very much up front, sharing every detail for what to expect and he…
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