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Use Keywords in your Resume, Cover Letter, and LinkedIn Profile

First and foremost, pack your resume, cover letter, and LinkedIn profile with buzzwords. Read your target job description carefully and incorporate the main concepts and phrases into your application documents. This strategy also applies to situations where you respond to job ads via any kind of automated system on the potential employer’s or recruiter’s website rather than by sending a good old email. And do try to include both abbreviations and full versions of key concepts, as you never know whether an HR will be typing in “SMM” or “Social Media Manager” in the search field.

Remember to customize the Keywords for each position you apply for.

If you are posting your resume on an employment website, such as Monster.com or Indeed.com, and are targeting several job titles, create a customized version of your profile to match each alternative. That will dramatically improve your chances of being noticed amidst hundreds of your competitors. The keywords for a Project Manager Resume are very different than they are for a Chief Technology Officer Resume. Your resume must have the right keywords in order to make it past the dreaded Applicant Tracking Service (ATS).

SEO for a resume is different than your LinkedIn Profile.

You only need to have the appropriate keyword once on your resume to make it past the ATS systems, but on your LinkedIn Profile, you could have the same word 20 + times in order to make it to page 3 or 4 of the search result as opposed to page 30 or 40. You can use the keywords in the content as well as in your skill section. And remember to update the keywords as your career goals and job search changes. LinkedIn profile SEO is unique and deserves your attention.

Never use a keyword unless it is relevant to your skills and experience.

And finally, take care not to go overboard with optimization and make sure you can back up each and every one of the claims you make on your resume. Some people find it difficult to “brag” about themselves whereas others inflate their skills. Never exaggerate! If you are having trouble finding the perfect balance while still keyword-optimizing your resume, cover letter, and LinkedIn Profile, you may want to consider hiring a Professional Resume and LinkedIn Profile Writing Service.

It is essential in this job market to use all the tools available to get your resume on the top of the pile. Keywords words are used differently in resumes and LinkedIn profiles.  Using SEO can greatly improve your job search by helping HR professionals and recruiters to find you and call you for an interview! If you need assistance with keyword-optimizing your career documents please book a complimentary resume review!

Let us help you land your next position by crafting the best ATS optimized resume or by managing your entire job search. Here’s more information about our Resume Writing Services and Reverse Recruitment Service. Book a call today to speak directly with our CEO and Founder, Arno Markus!

About iCareerSolutions

iCareerSolutions, America’s #1 Executive and Professional Resume Writing Services, Reverse Recruitment, and LinkedIn Profile Development Company. 28X award-winning resume writers deliver professional resumes that get interviews. We have successfully landed our executive clients senior-level leadership positions at companies like Apple, Amazon, EA, Oracle, GM, Google, Facebook, DoJ, Gap, and 2U just to name a few. iCareerSolutions has 200+ 5-star reviews and offers a 60-day interview guarantee. Every resume template created is Applicant Tracking Systems (ATS) compatible and highly customized to meet your unique needs.

Active Members of The National Resume Writers’ Association (NRWA) │ The Professional Association of Resume Writers & Career Coaches (PARW&CC) │ Career Directors International (CDI) │ Career Professionals (CPC) │ Forbes Coaches Council

One of the Top Multi-Award-Winning Resume Writing Services in the country.

Book a complimentary consultation for your Professionally Managed Job Search now!

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Here are some of our Top Resume Testimonials

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From the initial contact though the final resume Arno was exceptional. He is all business, and truly wants to promote your job and career. After receiving my final resume, it was sent out to recruiters and HR alike, the response was tremendous. When HR is commenting on your resume and responds with “after seeing your resume I think I need to revise mine”, you know it was done right. Arno also help…
Travis PerdueLandscape Sales Specialist
” Arno: Excellent job…Thank you!!”
Monique A. SharpeLegislative Counsel at City of Pontiac
Kurt Kuyper
Arno Markus and his team are remarkable. Their professionalism, responsiveness, and insights are second to none. Arno has a thorough yet streamlined approach to tailoring resumes that I really appreciate. He challenged me to reflect on my career in ways the really unearthed nuggets of data and stories that best represent my experience and deployable skills. I heartily recommend iCareerSolutions to…
Kurt KuyperSenior Vice President
Aileen Morales
I am very very satisfied with the resume and cover letter.
Aileen MoralesFinancial Analyst
Steve Harriman
Strategic insights in how to position yourself in the marketplace Arno’s approach and methodology is second to none. Attention detail. Asked all the right questions which resulted in a truly awesome resume and cover letter. I have used Arno for several years and will continue to work with him whenever I am in the market for a change in careers.
Steve HarrimanSales Leader
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Arno and his team have a great framwork for success. Arno listens to your objectives and then tailors your expereiences with an update to date and appealing CV.
Ed
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Hi Arno,  I just wanted to thank you. I finally got a job that fits what I bc want and my resume drove the whole thing. The interview was practically a formality. Thank you for believing in me and helping me tremendously!! Take Care!
Melissa VoelkerSenior Project Manager at Morgan Stanley
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“I am regularly asked who I recommend for a great resume writer, career transition leader, and LinkedIn expert. Go no further than Arno Markus BA, MSc., CPRW. His services are invaluable and absolutely worth the investment.”
Suzanne Ley
Pareena G.L.
I have had the pleasure to work directly with Arno Markus. Arno has tremendous expertise in helping clients build their LinkedIn profiles, sharpen their resumes and cover letters. He is excellent to work with and is a consummate professional. I strongly recommend Arno Markus.
Pareena Gupta Lawrence
Nicola Smith Kea
Arno is extremely skilled at what he does. From the very moment I met him, the level of professionalism he brought to the experience spoke volumes. It was easy to work with Arno, and he was responsive to my suggestions and concerns. It is very clear he has a passion for what he does, and that passion strongly supports his art. If you are looking for a professional resume and cover letter, and exce…
Nicola "Dr. Nikki" Smith-KeaExecutive in Residence

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